Kipling is 25 this year, and to celebrate they have hooked up with eight artists from all over the globe to 'Play with Bags'.
Using classic Kipling designs, creatives like photographer Rankin (graffiti above) and illustrator Prince Lauder (backpack above) have worked their magic on the iconic brand.
Check out the special anniversary site 25yearskipling.com for all their 25th Birthday action